Last Updated: June 30, 2025
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Some U.S. states have privacy laws that require specific disclosures and grant their residents certain rights. If you reside in California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, this U.S. State Privacy Notice ("Notice"), together with our Privacy Policy applies to you. This Notice also serves as our California notice at collection.
We may update this Notice from time to time. If we make changes, we will notify you by revising the Last Updated date above. If we make material changes, we will provide you with additional notice (such as by adding a statement to our websites and mobile apps or sending you a notification). We encourage you to review this Notice regularly to stay informed about our information practices and the choices available to you.
Contents
Collection, Use, and Disclosure of Personal Information
Your Privacy Rights
Notice of Financial Incentive
Collection, Use, and Disclosure of Personal Information
Our Privacy Policy explains how we collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. As required by certain state privacy laws, we use the tables below to explain this same information.
Collection, Use, and Disclosure of Personal Information for Business Purposes
| Category of Personal Information | Categories of Recipients | Use of Personal Information |
| Identifiers (such as your IP address and contact information, including name, address, email address and phone number) | Affiliates and subsidiaries, cloud service providers, payment processing companies, analytics companies, fraud prevention companies, marketing companies, fulfillment partners, internet service providers, operating systems and platforms, other users and the public, customer service providers, and customer feedback platforms | We use this personal information to:
|
| Commercial Information (such as records of products purchased) | Affiliates and subsidiaries, cloud service providers, fulfillment partners, payment processing companies, analytics companies, marketing companies, fraud prevention companies, internet service providers, operating systems and platforms, customer service providers, and customer feedback platforms | Same as “Identifiers” above. |
| Internet or Other Electronic Network Activity Information (such as browsing history and information about your activities on our Services) | Affiliates and subsidiaries, cloud service providers, payment processing companies, fulfillment partners, analytics companies, marketing companies, fraud prevention companies, internet service providers, operating systems and platforms, customer service providers, and customer feedback platforms | We use this personal information to:
|
| Geolocation Data (such as city of residence, zip code and IP address) | Cloud service providers, analytics companies, fraud prevention companies, marketing companies, fulfillment partners, and law enforcement | We use this personal information to:
|
| Audio, Electronic, or Visual Information (such as phone recordings or transcripts when you contact customer service and photos you provide as part of any feedback or reviews about your experience with us or our products) | Affiliates and subsidiaries, cloud service providers, analytics companies, fraud prevention companies, marketing companies, payment processing companies, fulfillment partners, internet service providers, operating systems and platforms, other users and the public, customer feedback platforms, and customer service providers | We use this personal information to:
|
| Inferences about you (such as approximate location derived from IP address or information drawn about your preferences based on your behavior) | Cloud service providers, analytics companies, and marketing companies | We use this personal information to:
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| Other personal information that relates to or is reasonably capable of being associated with you (for example, certain information you submit in connection with a product review or in response to a survey) | Cloud service providers, fulfillment partners, fraud prevention companies, marketing companies, analytics companies, user engagement companies, email providers, other users and the public, events-related providers, customer service providers, and law enforcement | We use this personal information to:
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Personal Information that we “Share,” “Sell,” or Use for “Targeted Advertising”
We also disclose certain categories of personal information to show you ads on third-party properties and expand the reach and effectiveness of our own marketing campaigns. While we do not disclose your personal information for money, these activities are considered “sales,” “sharing,” or “targeted advertising” under certain state privacy laws, and the table below provides more information about our practices. See below for details about opting out.
| Category of Personal Information | Categories of Third Parties |
| Identifiers | Advertising and marketing networks, and social networks |
| Commercial information | Advertising and marketing networks, and social networks |
| Internet or other electronic network activity information | Advertising and marketing networks, and social networks |
| Inferences | Advertising and marketing networks, and social networks |
- As described in more detail in our Privacy Policy, we collect personal information from various sources, including: directly from you, automatically when you access or use our Services, and from third-party sources.
- We do not sell, share, or engage in targeted advertising using personal information about consumers we know to be under the age of 18.
- We do not collect “sensitive” personal information as defined by state privacy laws.
- We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Notice and our Privacy Policy.
Your Privacy Rights
Opting Out of Sales, Sharing, and Targeted Advertising. Some of the activities described above and in our Privacy Policy may be considered “sales” or “sharing” of your personal information or use of your information for “targeted advertising.” You can opt out of ad targeting through cookies and similar technologies on our websites by clicking the “Your Privacy Choices” link found in the footer of our websites and following the instruction in the pop-up window. You will need to renew your opt-out choice if you use a different browser or device to visit our sites, or if you clear your cookies. From within our apps, you can opt out by navigating to the Privacy Information section under your account.
In addition to ad targeting activities that rely on cookies and similar technologies, we work with advertising partners to translate other identifiers, such as your email address and phone number, into a unique identifier (called a hashed value) that such partners can then use to show ads that promote Nestlé across the web and in mobile apps. You may opt out of these disclosures by filling out our webform.
Depending on where you reside, you can also opt-out by visiting our Services with a legally recognized universal opt-out signal enabled, such as the Global Privacy Control.
Access, Correction, and Deletion. You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. Individuals in Minnesota and Oregon also have the right to request a list of third parties to whom we disclosed your personal information or any personal information. To request access, correction, or deletion of your personal information, you may submit this webform or contact Customer Service at 1-(800)-225-2270. We may verify your request by asking you to provide information related to your recent interactions with us, such as your name, email address, or phone number. You can also access, correct, or delete certain information stored within your online account at any time by logging into your online account.
Nondiscrimination. You have the right not to be discriminated against for exercising your privacy rights.
Authorized Agents. If you are an authorized agent seeking to make a request to opt out of sales, sharing, or targeted advertising on behalf of a consumer, please fill out this webform.
If you reside in California, you may also designate an authorized agent to submit an access, deletion, or correction request on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may be required to contact the individual who is the subject of the request to verify his or her own identity or confirm the authorized agent has permission to submit the request. If you are an authorized agent seeking to make an access, correction, or deletion request on behalf of a Californian resident, please fill out this webform or contact Customer Service at 1-(800)-225-2270.
Appeals. If we deny your request, you may appeal our decision by filling out this webform. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you reside.
Notice of Financial Incentives
We offer various financial incentives. For example, we may provide discounts, rewards, exclusive offers, or other benefits to customers who sign up to join our Essentia Nation Rewards, or who participate in a promotional campaign. These offerings may constitute “financial incentives” or “bona fide loyalty programs” under certain state privacy laws (for simplicity, we refer to these collectively as “financial incentives”). If you decide to participate in a financial incentive, we collect personal information from you, such as identifiers (like your email address and phone number), commercial information (like your purchase history), and inferences (like your favorite products and preferences). We disclose this information to our service providers, contractors, and consultants who perform services on our behalf, including payment processing, product fulfillment, marketing, database management, analytics and customer service.
You can opt into a financial incentive by following the sign-up or participation instructions we provide. You can withdraw from our financial incentives at any time by following the unsubscribe instructions in the applicable program’s terms and conditions, promotional emails, or text messages. Alternatively, for Essentia Nation Rewards, you can withdraw by emailing us at essentianationrewards[@]brandmovers.com.
Please note that if you request that we delete personal data that is essential to providing you with the financial incentive, we will not be able to provide you with the benefits of that program. For example, if you ask us to delete your email address, we will no longer be able to email you discounts or other exclusive offers or benefits. In some cases, we may provide additional terms and conditions when you sign up to participate in a financial incentive. The value of your personal information is reasonably related to the value of the offer or discount presented to you.
Contact Us
If you have any questions, comments or concerns about this Notice or our privacy practices, please feel free to contact us here. You can also reach us by writing to us or calling us at:
Nestlé USA
Attention: Privacy
1812 N. Moore Street
1-(800)-225-2270
Arlington, VA 22209
